Chichicastenango, often referred to as Chichi, is a town in the El Quiché department of Guatemala, known for its rich indigenous heritage and vibrant market culture. Situated in the highlands, this town is characterized by its traditional K'iche' Maya culture, which is evident in the daily lives of its residents. The town's narrow cobblestone streets and red-tiled roofs give it a rustic charm that is complemented by the colorful attire of the local people. Chichicastenango hosts one of the largest and most well-known markets in Central America, drawing visitors from around the world to experience its lively atmosphere and to purchase traditional textiles, handicrafts, and other local goods. The market days, held on Thursdays and Sundays, transform the town into a bustling hub of commerce and cultural exchange. In addition to the market, Chichicastenango is home to the 400-year-old church of Santo Tomás, which is a significant religious site where Mayan and Catholic rituals coexist. The surrounding landscape is marked by rolling hills and agricultural fields, with the town serving as a gateway to the more rural areas of the Guatemalan highlands. Despite its popularity among tourists, Chichicastenango maintains a sense of authenticity, offering a glimpse into the traditions and customs that have been preserved for centuries.